f you would like to write down superb sales copy and be seen as a frontrunner in your market then you would like folks to believe your claims. If they don’t they don’t seem to be gonna purchase. Simple. Now there is a few ways that you’ll be able to place proof in your sales letter. as an example you’ll be able to mention associate authority discovering one thing new, like a doctor finding a herb to assist stroke patients recover quicker. otherwise you will mention tests you’ve got place your product through jaxpetland that sing their own praises its quality. David Ogilvy’s Rolls-Royce ad did this dead. Anyway, there is hundreds additional ways that of swing proof in your sales letter. however the one we’re gonna mention here is that the most typical testimonials. Now listen up Testimonials are additional powerful than a Hulk Hogan punch once done right… however once done wrong They stink worse than gone-off cheese.