here’s a harmful story circling round the copy writing trade that long kind sales copy is dead as a result of folks have short attention spans recently. Whilst yes folks do have short attention spans currently, long-form sales copy is as alive as ever. Why? as a result pacificcoastrv of if somebody is fascinated by a subject, they require to browse the maximum amount as attainable concerning it. therefore if they’re fascinated by your sales letter remember you initially got to grab their attention along with your sales letter headline then as long as you do not bore them they’re going to need to browse the maximum amount as attainable.